From PEDA Plant, Ludhiana

Dhartiras – from PEDA Ludhiana to your fields: purified, fermented, farmer-ready organic nutrition.

At the heart of our operation lies the state-of-the-art facility at the Punjab Energy Development Agency (PEDA) Plant in Ludhiana — where the journey of transformation begins. Fresh cow dung, a renewable and abundant resource, is processed through a meticulously controlled anaerobic digestion system. First, methane and other biogases are extracted in a clean, energy-efficient cycle. What remains is a nutrient-rich digestate, thoroughly stabilised and refined. From this we craft two premium inputs: a liquid fermented organic manure (LFOM) ideal for rapid uptake, and a solid fermented organic manure (FOM) tailored for long-term soil building. The final result is not just a fertiliser—it’s a farmer-ready solution: consistent in quality, safe in composition, and engineered for visible improvement in both soil health and crop performance.

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digestate origin • Ludhiana

About Company

At Dhartiras, we believe in transforming nature’s cycle into meaningful impact. Born from over five decades of expertise in the food-grain trade and powered by innovation, we deliver premium fermented organic manure (LFOM & FOM) crafted from 100% cow dung at the PEDA Plant, Ludhiana. Grounded in sustainability, partnership, and performance, T.R. MEGA FOODS AND BEVERAGES LLP enables farmers, distributors, and agribusinesses to build healthier soils, reduce chemical dependency and raise productivity — all with integrity. Every batch of Dhartiras represents a commitment to quality: from sourcing raw materials, through anaerobic digestion and advanced processing, to field-ready solutions that enhance livelihoods across the farm-ecosystem. Our mission is simple yet bold: to become North India’s most trusted brand of fermented organic manure — delivering plant-ready nutrition, visible agronomic response and a stronger future for farmers and the land. We are more than a brand. We are a promise: sustainable crops, flourishing soils and empowered growers — one field at a time.

01 • Source & Sustain

Stage 1 – Source & Sustain

We begin by sourcing 100 % cow-dung from trusted, controlled supplies. At the Punjab Energy Development Agency (PEDA) Plant in Ludhiana, strict quality-controls ensure uniform raw materials. Sustainability is built in: minimised waste, ethical sourcing, and full traceability.

02 • Transform & Refine

Stage 2 – Transform & Refine

The raw material undergoes advanced anaerobic digestion—methane and gases are extracted, and the remaining digestate is purified. From this refined base we create two premium formats: liquid fermented organic manure (LFOM) for rapid plant uptake, and solid fermented organic manure (FOM) for deep-soil improvement. Each batch is tested for consistency, microbial safety and nutrient stability.

03 • Enable & Empower

Stage 3 – Enable & Empower

The finished products are distributed to farmers, agribusinesses and trade partners. With Dhartiras, stakeholders enjoy a genuine partnership: healthier soils, reduced chemical dependency and measurable crop responses. Our mission is delivered on the ground—empowering growers, enriching land and making a lasting impact for future generations.

Leadership

Experienced promoters behind Dhartiras.

Mr. Sham Sunder Goyal

Founder Director – plant operations, sourcing and quality governance.

He is a second-generation entrepreneur from a family with over 50 years of leadership in the food-grain trade under Tota Ram Commission Agents Pvt. Ltd. Building on this foundation, he established a modern rice mill in 2000, advancing the business into a robust food-processing operation. He further diversified by developing a 3 MW solar power plant in partnership with PSPCL. With more than 20 years of managerial and operational experience, Mr. Goyal is recognized for his strategic approach, strong farmer and market networks, and commitment to sustainable, efficient, and growth-oriented operations. He prioritizes productivity, reduced wastage, and improved livelihoods for farming communities.

Education: B.E., NIT Jamshedpur

Mr. Harsh Kumar Goyal

Director – markets, distribution, private label and new territory growth.

Mr. Harsh Kumar Goyal (55) is a second-generation entrepreneur from a family with over 50 years in the food-grain trade under Tota Ram Commission Agents Pvt. Ltd. Along with his brother, he established and successfully operates a modern rice mill (est. 2000) at Deviwala, strengthening the family’s presence in food processing.

With more than 18 years of operational and managerial experience, Mr. Goyal is known for his strategic planning, financial coordination, and strong linkages with farmers and customers. His work emphasizes sustainable growth, efficient resource use, reduced wastage, and improved farmer livelihoods.

Education: B.E., Guru Nanak Engineering College, Bidar

Mr. Aman Goyal

Director – brand development, modern trade and new business diversification.

Mr. Aman Goyal is a young third-generation entrepreneur actively involved in the family’s long-established food-grain trading and basmati rice milling business. Over the past 3–4 years, he has helped expand operations with strong market understanding and technical competence, including building the TR Gold Basmati Rice brand, now well accepted across South and North India.

He also contributed to the setup of the family’s 3 MW solar power project in Punjab under a long-term PPA with the state government. Focused on growth and diversification, he brings fresh perspective, financial planning capability and strong linkages with farmers and customers.

Education: MBA, SP Jain Institute of Management & Research, Mumbai

Vision, Mission & Values

Aligned with the PEDA Plant, Ludhiana operations and the national GOBARdhan Mission.

Vision

To be North India’s most trusted fermented organic manure brand.

Delivering PEDA-Ludhiana-grade consistency, farmer-ready nutrition, and measurable soil health improvement across Punjab, Haryana, Himachal & Jammu & Kashmir.

Mission

1. Supply Dhartiras (liquid & solid FOM) manufactured at the PEDA Plant, Ludhiana from 100 % cow dung — in a form that is easy for farmers, FPOs and distributors to adopt.
2. Help farming communities gradually reduce excessive use of urea and DAP by rebuilding organic carbon in the soil.
3. Support and align with the Government of India’s GOBARdhan Mission by converting cattle-waste into high-value agri-inputs and creating a circular, sustainable farming ecosystem.

Core Values

• Source Integrity: 100 % cow-dung base from the PEDA Plant, Ludhiana.
• Farmer-Centricity: Clear dosage, practical results, crop-wise guidance.
• Consistent Quality: Batch-to-batch uniformity for government, tender & private-channel supplies.
• Sustainability: Reduce chemical load, increase soil organic carbon, protect future generations.
• Partnership with Trade: Transparent pricing, private-label support & long-term distributor relations.

Dhartiras product line

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Liquid fermented organic manure

Dhartiras LFOM

Prepared exclusively from cow-dung at the PEDA Plant, Ludhiana, our product leverages a controlled anaerobic digestion process where gases are extracted and the resultant digestate is converted into high-grade liquid fermented organic manure.

Solid fermented organic manure

Dhartiras FOM (solid)

Prepared exclusively from cow-dung at the Punjab Energy Development Agency (PEDA) Plant, Ludhiana, our product leverages a controlled anaerobic digestion process where gases are extracted and the resultant digestate is converted into high-grade liquid and solid fermented organic manure.

Bulk and private label

Ludhiana dispatch

At Dhartiras, we partner with trade and distributors to offer flexible bulk supply and complete private-label packaging options. Whether you’re looking for high-volume procurement or your own branded SKUs, our PEDA-Ludhiana manufacture ensures consistent quality, traceable sourcing and supply-chain confidence. Choose from ready-to-market formats or customise with your brand identity — either way, you get proven organic nutrition, scalable volume and stronger margins.

Process (for Buyers / Govt. / Retailers)

Authentic production flow at PEDA, Ludhiana — from cow dung intake to Dhartiras LFOM & FOM.

01 Cow Dung Intake

Fresh cow dung (200–250 MT/day) arrives at PEDA Plant and is unloaded into receiving pits.

02 Slurry Preparation

Cow dung is diluted with water and homogenised for smooth pumping and even digester loading.

03 Anaerobic Digestion

Slurry enters digesters (primary + secondary) where microbes convert organic matter into biogas.

04 Biogas → CBG

Produced biogas is purified — methane upgraded to CBG. Residual digestate is discharged.

05 Solid–Liquid Separation

The digestate is passed through separators — liquid (LFOM stream) and solid (FOM stream) are split.

06 Stabilisation & Conditioning

Both streams undergo biological conditioning to reduce volatility and stabilise nutrients.

Liquid stream → LFOM

The liquid digestate is filtered, micron-polished and stabilised to create a fast-acting, microbe-rich liquid fermented organic manure.

Ideal for horticulture, vegetables & nurseries
Applicable via drip, fertigation & foliar
Quick visible impact on weak/stressed soils

Solid stream → FOM (Solid)

Solid digestate is dried, cured and carbon-stabilised to produce a long-lasting soil conditioner rich in organic carbon.

80–120 kg/acre broadcasting
Enhances organic carbon over crop cycles
Best for wheat, paddy, sugarcane & orchards

Final flow: Cow dung → Slurry → Anaerobic digestion → Biogas/CBG extraction → Digestate separation → Dhartiras LFOM & Dhartiras FOM (Solid).

Benefits & Crops – How Dhartiras helps Punjab farmers

Use this section as field-talking points for SOs, distributors and FPOs.

Soil-level advantages

1. Soil-level advantages (for all farmers)

Builds organic carbon fast: Made from 100% cow dung at PEDA, Ludhiana, so it restores depleted soils where OC is below 0.5–0.7%.
Better water-holding: Fermented organic matter improves porosity → less cracking in cotton / sugarcane belts.
Activates old fertilizers: Residual DAP / urea / potash present in the soil gets mobilized → farmer feels “output without extra fertilizer.”
Microbial-friendly: Anaerobically processed digestate is stable, so it supports good microbes and doesn’t burn roots.
Long-term effect: 2–3 crops with Dhartiras helps in reducing chemical load slowly.

Punjab focus

2. Crop-wise benefits

a) Paddy / Rice (incl. Basmati – Amritsar, Tarn Taran, Gurdaspur, Ferozepur)

Dhartiras LFOM improves root and tiller growth → better panicle formation.
Helps paddy in standing water → improves oxygen exchange around roots.
Can reduce 1–2 rounds of urea when used in nursery + 25–30 DAT.
Basmati farmers like it because it is OM-based and supports residue management.

b) Wheat (Rabi)

Helps break post-paddy compaction.
Makes applied urea more usable → better earhead filling.
Straw-incorporated fields respond better → Dhartiras accelerates residue rotting.

c) Maize (kharif / spring)

LFOM increases root volume.
Improves moisture retention – good for rainfed pockets.

d) Cotton (South / Malwa belt)

Improves soil structure where hardpan is an issue.
Reduces stress symptoms from repeated irrigations.
Balances nutrition where N is overused.

e) Sugarcane (Doaba / Malwa pockets)

Better moisture + organic carbon → stronger canes.
Solid FOM in ratoon → revives tired fields.
Reduces lodging, improves weight.

f) Vegetables (Jalandhar, Hoshiarpur, Ludhiana peri-urban)

Clean, fermented, uniform → safe on veg.
Can be applied through drip/ring → faster vegetative growth.
Improves colour, shelf life, size uniformity.

g) Fodder (berseem, maize, cowpea)

More cuts, greener fodder.
Dairy farmers prefer it – pure cow-dung origin.

h) Orchards / Horticulture (kinnow, citrus, guava, mango, peach, plum, pear – Abohar/Fazilka/Muktsar/Hoshiarpur)

Improves root zone & microbial life.
Solid FOM in basin + 1–2 LFOM rounds → better flowering & fruit setting.
Corrects low OC problem in clean-cultivated orchards.
Kinnow: better peel strength & greener canopy.

i) Polyhouse / nursery / floriculture

Use 2–4 ml/L – fermented & plant-safe.
Better transplant survival.

Farmer perception

3. How the farmer feels the difference

“Zyada mitti halka ho gayi” – soil becomes workable.
“Pichhle saal da khaad bhi kaam kar gaya” – old fertilizer gets activated.
“Paudha tez pakad raha hai” – faster establishment in veg/orchards.
“Orchard ka basin zinda ho gaya” – better microbial activity under fruit trees.

For trade / FPO

4. Why dealers / FPOs can pitch this

Punjab farmers already know Govt. is pushing GOBARdhan / CBG – Dhartiras is exactly from that stream.
Can be sold as “PEDA-Ludhiana grade organic manure” – premium, plant-made, not gaushala waste.
One product → many crops → easy for field staff to remember.
Backed by daily 200–250 MT cow-dung processing – good for govt./institutional buyers.